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Getting Physical
Online Retailers Move Offline

by Barbara Thau
Reprinted by permission of Chain Store Age

June 10, 2013
commentary by Herb Sorensen, Ph.D.
2013 Charles Coolidge Parlin Awardee, American Marketing Association
Adjunct Senior Research Fellow, Ehrenberg-Bass Institute for Marketing Science, Univ. of S. Australia
Scientific Advisor, TNS Global, Retail & Shopper Practice
RetailWire BrainTrust Panelist/Blogger


I have been taking an integrated view of all the components of retail for some time. This has led to touting the growing Convergence of Online, Mobile and Bricks (COMB) retailing. It was a delight to read an outstanding report on this phenomena published in Chain Store Age, and by special permission we reprint here the article in full. I highly recommend that you read this article, and recognize that this is where retail is going: bricks retailers are well launched, in many cases, online. Online retailers are moving into bricks mode. And mobile assistance (smart phones) will fuse the whole into a continuum. Enjoy! And many thanks to our friends at Chain Store Age.

Here's to GREAT "Shopping" for YOU!!!
Your friend, Herb Sorensen

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