Views on the world of shoppers, retailers and brands  
Inside the Mind of the Shopper Press Contact Herb Sorensen Inside the Mind of the Shopper Home page

Resources

Foodlines
Vol01No02-ImpactMtStHelens.pdf
Vol01No03-WhenInPickle.pdf
Vol01No04-ReadingMinds.pdf
Vol01No05-FastNutrition.pdf
Vol01No06-ContinuingElection.pdf
Vol02No01-Oolachan.pdf
Vol02No02-PerrierShowsWay.pdf
Vol02No03-Freedom-Risk.pdf
Vol02No04-Generics.pdf
Vol02No05-ApplePieVsHamburger.pdf
Vol02No06-PriceItRight.pdf
Vol03No01-HelenKeller-Salt.pdf
Vol03No02-ThinkFoodThinkWater.pdf
Vol03No03-CountingToOne.pdf
Vol03No04-Mousetrap.pdf
Vol03No05-MilkBountiful.pdf
Vol03No06-ShelfLives.pdf
Vol03No07-Cholesterol.pdf
Vol03No08-AttributeProfileConsumer.pdf
Vol03No09-Science-Vitamins.pdf
Vol03No10-TimelinessOfInformation.pdf
Vol03No11-DallasChiliTasteOff.pdf
Vol03No12-JuiceBarTasteTest.pdf
Vol03No13-TwoWitnesses.pdf
Vol03No14-Condimentially-PaceVsOrtega.pdf

 

Websites
The Marketing & Research Library
Point-of-Purchase Study Group
Sorensen Associates

 

Recovered Papers
HBR - Retailing without stores

 

Views as PDFs
2012-03-20 - Efficiency & Convenience
2012-06-11 - "Googling" the Store
2012-09-11 - What you do not measure... you will NOT manage
2013-01-04 - Whisper, Don't Shout (or mumble!)
2013-04-05 - Retailing: the Trojan Horse of Global Freedom and Prosperity
2013-06-10 - Getting Physical. Online Retailers Move Offline
2013-07-22 - The Age of Plenty
2013-10-25 - Selling Like Amazon... in Bricks & Mortar Stores!
2013-12-03 - Google's Original X-Man. A Conversation With Sebastian Thrun
2014-01-26 - Retail "Spoons"
2014-02-24 - The Incredibly Shrinking (In-Store) "Audience"
2014-03-24 - From Opportunity to Final Purchase
2014-06-05 - Five Reasons Your Store Might Sell Five Times as Much! (and what if it only sold twice as much?)
2014-09-30 - The Problem: "Parked" Capital
2015-03-12 - Updated!!! How To Observe, Measure And Think About Shoppers
2015-08-02 - Seeing Shopping Again for the Very First Time
2016-04-25 - "Crowd-Social-Nudge" Selling
2016-10-17 - Accelerated Merchandising, LLC, Announces Release of "Inside the Mind of the Shopper," Second Edition
2017-01-02 - Counting to One
2017-02-14 - How Failure Spawns Success; (in retail, as well as elsewhere)
2017-06-19 - The Necessary and Long Overdue Re invention of 'Center Store'

 

Sorensen Journals & Publications
The Three Shopping Currencies
The Science Of Shopping
JAR_50_1_Suher_SORENSEN-ThePowerOfAtlas
JAR_49_2_Sorensen-TheIn-StoreAudience
JAR_48_3_Sorensen-LongTailMediaInStore

 

Sorensen White Papers
Now We See
Five Reasons
Shopping Category Norms for Observe-Measure-Think (Excel File)
Guide to Shopping Norms - Dashboard
How They Shop
How They Shop (Excel File)