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" is as important to understand where customers are INSIDE the store as it is to understand where they are OUTSIDE the store." - Herb Sorensen Read more RetailWire

AMA's Research Marketing "The Science of Shopping" in the AMA's Marketing Research, By Herb Sorensen Read the article

The New Science of Shopping

Sorensen Associates, the in-store research company®, captures shopper behavior, motivations and perceptions at the point of purchase.

We can tell you how well your product or package will perform in the retail environment, what shoppers truly value, how they shop the store, and how best to maximize the real estate and resources of any store.

After spending 30 years in store aisles on behalf of Fortune 500 companies, Sorensen Associates has developed shopper research into a science.

Brand & Product Insights Shopper Insights Retail Insights

Fresh From the Source:



the new Partnership

TNS and Sorensen are combining resources to deliver a comprehensive Shopper Insights solution

To read more about this partnership...

To read more about the TNS Sorensen Shopper Insights solution...


The 'Traveling Salesman' Goes Shopping: The Efficiency of Purchasing Patterns in the Grocery Store By Peter S. Fader, Eric Bradlow and doctoral student Sam Hui.

Most recent Views from the Hills of Kentucky by Bob Stevens, former Procter & Gamble research pioneer.

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